KORUA & Album – Drawing Parallels
Part One – The Process
Album Surf x Korua Shapes presents “Drawing Parallels”, a three part short film series about a creative collaboration, drawing the parallels between surf and snow.
After maintaining a healthy online friendship for a while – based on mutual inspiration and admiration for each others brands and aligned values of aesthetics, craftsmanship, and standing sideways – we finally linked up with Matt Parker (Founder, Album Surf) and his sons Jack and Max on a stormy day in Brighton, Utah early in 2022. (Side note: Jack and Max are both absolute shredders). Chairlift banter that day led to brainstorming ideas further down the line, and we eventually landed on the idea of a creative collaboration, where Matt would create a series of custom artwork on Korua snowboards, and Aaron Schwartz (Creative Director, Korua Shapes) would run the same program on Album surfboards. Instead of producing a batch of printed graphics, these boards would become an offering in highly limited quantities, each board being 100% one-of-a-kind, something of an art collectors item, partially to be sold online, and some to be kept for our own enjoyment on snow and in the water, with the whole project documented by the talented Matt Kleiner. Somewhere in the back of our heads the intent was also to find any excuse to meet up in places we could both surf and snowboard together.
Part One // November 2022
Aaron travelled to San Clemente, CA to join Matt and the Album family at their HQ for a week of creative exploration and art-making. Days were spent drawing and painting (sometimes into the wee hours of the night), dipping out for the occasional wave, enjoying the sunsets at the beach, all in true California fashion. The result: a unique series of one-of-a-kind surfboards and snowboards.
All remaining surfboards and snowboards are available for purchase via the Album website, and you can even find some limited run collab apparel available too. Quantities are limited, so make sure you pounce while they’re hot!
Credits
Director, Cinematographer, Editor, Sound Design - Matt Kleiner
Music - Matt Kleiner, Jimmy Straayer, Tomaga
Additional Footage - Morgan Maassen
Title Design - Aaron Schwartz
